Ali Mooney Design Co.
fitmomma_brandpresentation1.jpg

Fitmomma


Fitmomma is

MOMLIFE • MOTIVATING • ENERGETIC • POSITIVE • FUN • INFORMATIVE


TAGLINE:
Motivating moms through fitness, food and fun.

LOGO DESIGN RATIONALE:
I wanted the logo to reflect the positive, fun energy of Fitmomma. I used a clean, sans serif font to emphasize the informative side of Fitmomma but added playfulness to it by breaking up the shapes with color. The logo above would be considered your main logo and the logo below used when a more vertically oriented logo is needed. 


Below is an example of the second logo used among the custom patterns and graphic elements I see supporting your brand.

Here are the logos in black and white to give you a complete understanding of the logos in their simplest form.