Ali Mooney Design Co.
BrandPresentation_LisaRosellini1.jpg

Lisa Rosellini Design

FLOURISH / THOUGHTFUL / PROFESSIONAL / ENCOURAGING / JOYFUL


LOGO DESIGN RATIONALE:
The classic serif typeface used creates a timeless yet professional feel. It's paired with a sans serif clean typeface creating a nice contrast without taking away from your name. During the word mapping process, the words that kept coming up were peace, grow, flourish and joy. I decided to add an olive branch as an accent to your brand identity because it represents all those words from its nationally known meaning of peace to the joy it gave Noah on the ark. The branches growing out of the main logo above add a bit of whimsy and romance.

TAGLINE:
Flourish in your home

MISSION:
To help clients create beautiful, comfortable homes that reflects their personality and encourage them to flourish and live inspired.

COLOR PALETTE:
Neutrals with a hint of olive green

You will most likely need many versions of your logo so I've created a few examples of different variations as well as a business card mock up to give you an idea of what your logo would like in action. 

BrandPresentation_LisaRosellini2.jpg
BrandPresentation_LisaRosellini3.jpg

NEXT STEPS

As always, let me know if you have any questions. Once I hear your thoughts on the logo, I can create some patterns to add to the mix. Please let me know your thoughts in the next couple days (Friday at the latest). After receiving your feedback, I'll make any needed revisions and send you the updated proposal for you to approve. 
I look forward to your feedback!

Have a great rest of your day!
Ali