Ali Mooney Design Co.
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Megan Rogne

OPEN / MOTIVATED / SIMPLE / USEFUL / HONEST / HEALTHY


LOGO DESIGN RATIONALE:
I always show the logo in black to help you see it in it's truest form. You will most likely use it more often in color but a good logo looks just as god in all black as it does in color. The classic serif typeface used creates a timeless and professional feel. It's paired with a hand written script to create a nice contrast without taking away from your name. The subdued blues and greens have a feeling of growth and movement. 

TAGLINE:
Real Health. Real Life.

MISSION:
To empower people to be aware of true wellness and to build a foundation of the understanding of the true attack on our bodies. I seek to empower people to think critically about their health and opt into preserving it.

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Above is a second version of your logo that I refer to as the 'icon'. The 'MR' can be used on your marketing materials and future e-books or free resources.

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NEXT STEPS

As always, let me know if you have any questions. Please let me know your thoughts on logo, colors and pattern in the next couple days. After receiving your feedback, I'll make any needed revisions and send you an updated proposal for you to approve. 

I look forward to your feedback!